Case Studies
Helping companies achieve business growth using SEO for more relevant website traffic, more leads and increased domain rating: Examples of campaigns and projects we have been working on.
Case Studies
Helping companies achieve business growth using SEO for more relevant website traffic, more leads and increased domain rating: Examples of campaigns and projects we have been working on.
IEC Abroad
Search-Engine-Optimization (SEO) Campaign
Education
Consulting
Travel
Company Facts
- Based in Manchester, UK
- Offering consultancy and cupport to help ctudents with international studies
- Several offices worldwide
- Focus on Middle East/ Asia audiences
Campaign Goals (In Green)
Results (Monthly Data)
Rankings
- 39 tracked Top 10 keywords
- 8000+ keywords in Google search
- Accumulated keyword position improvement (Up by +255 positions)
Lead Generation
Before: 198 After: 313 (+37%)
Before: Low quality leads
After: Relevant leads, targeted using geo-fencing and multi-step lead forms
IEC Abroad
Search-Engine-Optimization (SEO) Campaign
Education
Company Facts
- Based in Manchester, UK
- Offering consultancy and cupport to help ctudents with international studies
- Several offices worldwide
- Focus on Middle East/ Asia audiences
Campaign Goals
(In Green)
Results (Monthly Data)
Rankings
- 39 tracked Top 10 keywords
- 8000+ keywords in Google search
- Accumulated keyword position improvement (Up by +255 positions)
Lead Generation
Before: 198 After: 313 (+37%)
Before: Low quality leads
After: Relevant leads, targeted using geo-fencing and multi-step lead forms.
Pension Partners
Search-Engine-Optimization (SEO) Campaign
B2C
Finance
Investments
Company facts
- Independent, registered investment advisor
- Mutual fund management company
- Based in New York City, US
- Regulated financial entity
- Dow award winners
Campaign Goals (in green)
Results (Monthly data)
Website Users
Before: 9,060 After: 12,940 (+43%)
Organic Traffic
Before: 2,350 After: 4,700 (+100%)
Search Impressions
Before: 62,000 After: 156,000 (+152%)
Top 10 Rankings
Before: 58 After: 84 (+54%)
Pension Partners
Search-Engine-Optimization (SEO) Campaign
B2C
Finance
Company facts
- Independent, registered investment advisor
- Mutual fund management company
- Based in New York City, US
- Regulated financial entity
- Dow award winners
Campaign Goals
(in green)
Results (Monthly data)
Website Users
Before: 9,060 After: 12,940 (+43%)
Organic Traffic
Before: 2,350 After: 4,700
(+100%)
Search Impressions
Before: 62,000 After: 156,000
(+152%)
Top 10 Rankings
Before: 58 After: 84
(+54%)
LeadGen App
Increasing Domain Rating via Linkbuilding
SaaS
Marketing
Lead Generation
Company Facts
- Software-as-a-Service (SaaS) providing online form builder tools & lead management solution
- Based in London, UK
- Domain: leadgenapp.io
- Strong SEO presence for hundreds of competitive keywords
Campaign Goal
- Increase Domain Rating (DR)
Strategy
- Consistently generate new backlinks from high DR domains via guest content contribution of link placements using cold outreach.
Results (Monthly Data)
Before (January 2020)
Domain Rating (DR): 13
Referring Domains: 61
Referring Pages: 113
Website Traffic: <500 users/mo.
Today (2022)
Domain Rating (DR): 64 (+51 points) (Ahrefs Data)
Referring Domains: 833 (+772)
Referring Pages: 7,744 (+7631)
Website Traffic: >6,000/mo. (+5,500)
LeadGen App
Increasing Domain Rating via Linkbuilding
SaaS
Marketing
Company Facts
- Software-as-a-Service (SaaS) providing online form builder tools & lead management solution
- Based in London, UK
- Domain: leadgenapp.io
- Strong SEO presence for hundreds of competitive keywords
Campaign Goal
- Increase Domain Rating (DR)
Strategy
- Consistently generate new backlinks from high DR domains via guest content contribution of link placements using cold outreach.
Results (Monthly Data)
Before (January 2020)
Domain Rating (DR): 13
Referring Domains: 61
Referring Pages: 113
Website Traffic: <500 users/mo.
Today (2022)
Domain Rating (DR): 64 (+51 points) (Ahrefs Data)
Referring Domains: 833 (+772)
Referring Pages: 7,744 (+7631)
Website Traffic: >6,000/mo. (+5,500)
Travel Agency Business
Google Analytics (GA) Audit & GA 4 Migration
B2B
Travel
Events
Project Overview
A Corporate Travel Agency have requested support in auditing the existing Google Analytics (GA) set-up, restructuring the accounts and setting-up again for optimised performance tracking, migrating from Universal Analytics to Google Analytics 4 (GA4) and new Google Tag Manager Event Tracking.
Project Overview
- 90-Days Project Plan
- 3 Project Phases:
1. Accurate & future-oriented organization across different Google Analytics views for different subdirectories2. Migration to Google Analytics 4 (GA4) & Improved GA Performance
3. Develop & Implement New Google Analytics Events Naming Convention
Results
Before
- Complex Google Analytics (GA) Account Structure with Unreliable Data
- Multiple Universal Analytics Tracking Codes in Place
After
- Consolidated new GA Account Structure, easily understandable and manageable for various stakeholder groups.
Travel Agency Business
Google Analytics (GA) Audit & GA 4 Migration
B2B
Travel
Project Overview
A Corporate Travel Agency have requested support in auditing the existing Google Analytics (GA) set-up, restructuring the accounts and setting-up again for optimised performance tracking, migrating from Universal Analytics to Google Analytics 4 (GA4) and new Google Tag Manager Event Tracking.
Project Overview
- 90-Days Project Plan
- 3 Project Phases:
1. Accurate & future-oriented organization across different Google Analytics views for different subdirectories2. Migration to Google Analytics 4 (GA4) & Improved GA Performance
3. Develop & Implement New Google Analytics Events Naming Convention
Results
Before
- Complex Google Analytics (GA) Account Structure with Unreliable Data
- Multiple Universal Analytics Tracking Codes in Place
After
- Consolidated new GA Account Structure, easily understandable and manageable for various stakeholder groups.