Media / Interviews
SaaS Leadership Stories
ZSAH Podcast, Christopher Lier interviewed by David McQueen
Reflecting on the journey of building a Software-as-Service (SaaS) company and the unique challenges as well as insights into Search-Engine-Optimization, marketing channels and useful metrics in growing a digital business.
Listen Below
Media / Interviews
SaaS Leadership Stories
ZSAH Podcast, Christopher Lier interviewed by David McQueen
Reflecting on the journey of building a Software-as-Service (SaaS) company and the unique challenges as well as insights into Search-Engine-Optimization, marketing channels and useful metrics in growing a digital business.
Listen Below
Best Lead Generation Tactics for Software Companies
Conversation between 2 SaaS founders: Miguel Heinonen and Christopher Lier
Combining inbound and outbound marketing, we'll present 8 tactics that will get you more visibility, engagement and leads.
The 8 top tactics presented:
1. Software discovery platforms
2. Optimized brand presence
3. Search engine optimization
4. Outreach
5. Engagement-based targeting
6. Lead magnets/interactive tools
7. Thought leadership content
8. Tool comparison
Henry Stewart Talks on Digital Marketing Channels for Startups
30 min presentation in Henry Steward Talks Business, Hanze International Business School, Groningen, Netherlands
Christopher is giving a presentation on marketing channels for growing a SaaS business throughout the business stages from pre-launch via various growth stages into expansion. The 30 minutes in-depth presentation is available in the business & management collection of Henry Steward Talks, aimed at young founders and people navigating through their journey of building businesses.
Podcast Episode between LeadGen App Co-Founders Waseem Bashir and Christopher Lier with an In-Depth Look into SEO
Discover the keys to grow website traffic on your B2B website with SEO. This 45 min podcast discusses the value SEO can have on business lead generation & sales and provide insights into the exact strategies that make an SEO strategy successful.
Podcast Episode between LeadGen App Co-Founders Waseem Bashir and Christopher with an In-Depth Look into SEO
Discover the keys to grow website traffic on your B2B website with SEO. This 45 min podcast discusses the value SEO can have on business lead generation & sales and provide insights into the exact strategies that make an SEO strategy successful.
Henry Stewart Talks on Digital Marketing Channels for Startups
30 min presentation in Henry Steward Talks Business, Hanze International Business School, Groningen, Netherlands
Christopher is giving a presentation on marketing channels for growing a SaaS business throughout the business stages from pre-launch via various growth stages into expansion. The 30 minutes in-depth presentation is available in the business & management collection of Henry Steward Talks, aimed at young founders and people navigating through their journey of building businesses.
Digital Marketer Lab Insider Training Session
Collaboration with Digital Marketer on a Training Session about Conversion-Focused Lead Generation Forms
In this session we partnered with the leading training company in the digital space, Digital Marketer. The idea for the insider training session was about providing a new insight into a part of digital marketing campaigns that is often overlooked, the importance of lead generation forms. Leadcube Founder Chris talks all about form design and what makes an online form actually convert leads, helping you make the most of website visitors.
Exclusive Member Access Only
Digital Marketer Lab Insider Training Session
Collaboration with Digital Marketer on a Training Session about Conversion-Focused Lead Generation Forms
In this session we partnered with the leading training company in the digital space, Digital Marketer. The idea for the insider training session was about providing a new insight into a part of digital marketing campaigns that is often overlooked, the importance of lead generation forms. Leadcube Founder Chris talks all about form design and what makes an online form actually convert leads, helping you make the most of website visitors.
Exclusive Member Access Only